... in the nascent consumer research area of children’s FinTech. Design/methodology/approach This paper undertakes a qualitative analysis of the design features and marketing taglines of child finance apps to explore their role in the digitisation of children’s financial literacy, consumer socialisation...

... the structuralist method; and relating them in a holistic conceptual framework to their functions in respect to forming consumer culture in children. The Christmas myth was chosen due to its identification in the literature as a myth (Belk, 1987 ; Lévi-Strauss, 1993) and as a consumer socialisation...

... Sharma can be contacted at: dipashasharma20@gmail.com 15 10 2020 04 12 2020 08 01 2021 28 01 2021 28 01 2021 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Consumer socialisation Quantitative methods Online media...

... Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Consumer socialisation Family decision making Childhood studies Economic socialisation Children in Western countries like New Zealand typically encounter milestone events such as starting school...

... of their attitude towards child rearing but also towards their acceptance of the child as a significant member of the family decision-making process across the categories of product. Children Consumer socialisation Emerging market Family decision-making Market segmentation Parental attitude...