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Keywords: Destination authenticity
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (1): 70–86.
Published: 16 April 2018
... of a tourist destination,” which and has been argued to be a key motivational factor driving modern tourists to travel (Cohen, 1988 ; Naoi, 2004). Evaluations of travel destination authenticity are influenced by external cues such as décor, colours, original artefacts, localised activities and the general...

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