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Keywords: Developing countries
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Journal Articles
Gender differences in hedonic values, utilitarian values and behavioural intentions of young consumers: insights from Iran
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (4): 337–344.
Published: 16 November 2012
... invaluable insights about young consumers from a developing country, which has been rarely investigated. This expands the understanding about their consumption behaviour and the role of underlying values in their behavioural intentions. Originality/value By examining two distinct types of consumption...
Journal Articles
Segmenting young adults through their consumption styles: a cross‐cultural study
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (4): 348–360.
Published: 22 November 2011
...Ulun Akturan; Nuray Tezcan; Alexandra Vignolles Purpose The purpose of this paper is to validate the CSI scale and segment young adults from a developed and a developing country on the basis of their consumption styles as consumers. Design/methodology/approach The research was conducted...
