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Keywords: Digitalisation
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (2): 184–202.
Published: 05 January 2023
... 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Privacy Emerging markets Mobile apps Generation Z Generation theory UTAUT2 Branded mobile applications Consumer behaviour Digitalisation Mobile marketing Smartphones and UTAUT...
