Keywords: Electric cars
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Journal Articles

For me, for you, or for the environment? Explaining young consumers’ motives for adopting electric cars based on the fundamental motive framework

Widya Paramita, Rokhima Rostiani, Rahmadi Hidayat, Sahid Susilo Nugroho, Eddy Junarsin
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (2): 226–248.
https://doi.org/10.1108/YC-12-2022-1660
Published: 13 October 2023
...Widya Paramita; Rokhima Rostiani; Rahmadi Hidayat; Sahid Susilo Nugroho; Eddy Junarsin Purpose Electric cars (EC) adoption represents a strategic action aimed at promoting environmental sustainability. Although Millennials and Gen Z represent the greatest potential market for EC, their adoption...
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