.... Unexpectedly, gratitude towards the organisation was not influenced by the value of the pre-giving incentive but did increase obligation. Originality/value This research highlights an ethical tension about the use of pre-giving incentives to solicit donations from young consumers: while this strategy...

... and academics alike need to understand consumers’ perceptions of the ethics of gamification. This paper aims to explore and provide preliminary evidence on young consumers’ perceptions of gamification and the ethics involved in these strategies used by firms. Design/methodology/approach The authors...

... representations of feelings and emotions to elicit findings. © Emerald Group Publishing Limited 2011 Children (age groups) Food products Marketing Promotional methods Ethics Toys A child's first request for a product occurs at about 24 months of age and 75% of the time, this request...

...Noha El‐Bassiouny; Ahmed Taher; Ehab Abou‐Aish Purpose The current study seeks to focus on highlighting the extent of changes in consumer behavior by character/ethics education. The research is designed as a pioneer empirical study, sampling Egypt as an example of a growing consumer market as well...

... framework for exploring the state of ethics in advertising to children in Nigeria. Findings While it is shown that Nigeria like most other countries of the world has regulations on advertising to children in place, some examples from the industry indicate that some of the advertisers/marketers...

... purchasers of toys, and a conceptual framework is proposed, arguing that trust is underpinned by both ethical and marketing dimensions. Design/methodology/approach This paper uses rich qualitative data gathered from personal interviews with a sample of senior executives in 12 leading toy companies...

...Debbie Solomon; Jo Peters Discusses ethical and practical considerations in conducting market research with children. Outlines some relevant differences between children and adults which pose challenges to research: children are often shy and inarticulate, physically unable to perform some tasks...

...Dan Acuff Explains enrichment marketing: the three key aspects are age appropriateness, consideration of neuroscience, and identifying the ethical category of the product. Outlines, first, the five age segments that divide up young people, and how responsible marketing deals with each appropriately...

...Sheena Horgan Reviews how business can interact with children in a commercially viable but ethically acceptable way. Explains why children are generally regarded as consumers and stakeholders: their increased spending power, ability to make consumer choices, influence over family purchasing...

...Chris Preston Discusses the ethics of marketing to children and the concept of social responsibility, in particular the question of what counts as responsible advertising in a society where consumption is essential to the capitalist system and children are socialised into consumers. Shows how...

... CONSUMERS Quarter 2 2005 55 Children (Age groups) Advertising Republic of South Africa Ethics © Emerald Group Publishing Limited 2005 ...

... an ethics officer and take ethics training seriously, avoid dubious products and marketing that support premature maturation and the end of childhood, accept an “in loco parentis” role with regard to children, and remain alert to new threats. © MCB UP Limited 2002 Ethics Social responsibility...

... to work as intended. Alternatives for addressing the legislative, regulatory and ethical dimensions associated with advertising to children are discussed together with a future research agenda. © MCB UP Limited 2001 New Zealand Children Restrictions Ethics Issues Vulnerability Keywords...

...Chris Coleman This article looks at the existing forms of in‐school marketing and the results of the launch of the JazzyBooks programme of sponsored school media. © MCB UP Limited 1999 Ethics Campaigns National Curriculum Research Building a Responsible Partnership With Schools...