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Keywords: Experience
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2009) 10 (3): 225–237.
Published: 28 August 2009
... possible link between spatial visualization ability and videogame play is suggested by a series of papers reporting that videogame play may be related to the “flow” experience as described by Csikszentmihalyi (Chen, 2007 ; Johnson and Willes, 2003 ; Lee and LaRose, 2007 ; Chou and Ting, 2003 ; Choi...
Journal Articles
International Journal of Advertising and Marketing to Children (2000) 2 (2): 129–134.
Published: 01 March 2000
... and comprehend what makes them successful. K e y w o r d s : Licensed Properties, Brands, Experience, Children Rob Stevenson, Director, Tangible Concepts, 41 Garrick Close, Ealing, London W5 1AS Tel: +44 (0) 20 8810 6390, Fax: +44 (0) 20 8723 7709, Email: rstevenson@panini.co.uk CASE STUDY Licences A Thought...
