... marketing, licensing and premiums. www.logistix.co.uk © Emerald Group Publishing Limited 2005 Children (Age groups) Marketing Licensing Family life Franchising Lifestyles United Kingdom ...

... desirable, these goods can engender disappointment, bullying and even crime. © Emerald Group Publishing Limited 2005 Children (Age groups) Marketing Licensing Family life Franchising LICENSING What kids and parents really think about licensing Andrea Geeson from Vox Pops International...

... Licensing Family life Franchising Lifestyles LICENSING Licensing: food for thought The partnership of licensed promotions and food products has been a successful one. However, concerns about marketing to children, particularly of food products high in fat, sugar and salt, have resulted in a turning...

..., in the categories of large purchases and food. © Emerald Group Publishing Limited 2005 Adolescents United Kingdom Decision making Family life Parents DECISION-MAKING Adolescents' influence on family decision-making In this article Hiral Chavda, Martin Haley and Chris Dunn, Coventry Business School...

... in their children’s purchases. © Emerald Group Publishing Limited 2005 Young adults Parents Family life Housing YOUTH RESEARCH The stay at home generation Julian Rolfe, reports on The Stay At Home Generation , the recent study from Synovate s youth market research division, Vegas, which reveals...

... (age groups) Parents Consumers Belgium Family life Socialization Communication Parent child communication about consumption How family structure affects parent child communication about consumption Maggie Geuens, Ghent University,Vlerick Leuven Gent Management School Patrick De Pelsmacker...

... for a consultancy to clients who are interested in communicating with children, and indicates some ways in which today’s parents communicate and cope with their children. © MCB UP Limited 2002 Children (age groups) Marketing Purchasing Decision making Family life Changing families, changing kids...

... century family life as a whole. A number of key features should be noted up front about family life in Britain today. First of all, children are getting older, younger. Second, today s parents are more youthful in outlook than any previous generation. Third, never before have we seen such collusion...

... of 50 years ago. At that time women were encouraged to return to the home, and home-making was viewed as an important way to renew family life following the disruption of the war and the recovery period immediately post-war. By the end of the 1990s more profound changes had occurred in women s lives...