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Keywords: Fast‐casual restaurant
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Journal Articles
Gender differences in hedonic values, utilitarian values and behavioural intentions of young consumers: insights from Iran
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (4): 337–344.
Published: 16 November 2012
...Mehran Nejati; Parnia Parakhodi Moghaddam Purpose The current study aims to investigate gender differences in hedonic and utilitarian values on Iranian young consumers' intentions for eating in fast‐casual restaurants. Design/methodology/approach By testing a sample of 189 young consumers...
