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Keywords: Financial behavior
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (3): 503–519.
Published: 24 June 2021
...Abhinav Pal; Kavita Indapurkar; Kriti Priya Gupta Purpose This study aims to investigate the moderating role of gamification on the relationship of financial attitude (FA), financial self-efficacy (FSE) and financial planning activity (FPA) of individuals on the financial behavior of individuals...
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