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For me, for you, or for the environment? Explaining young consumers’ motives for adopting electric cars based on the fundamental motive framework

Widya Paramita, Rokhima Rostiani, Rahmadi Hidayat, Sahid Susilo Nugroho, Eddy Junarsin

Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (2): 226–248.

https://doi.org/10.1108/YC-12-2022-1660

Published: 13 October 2023

... remains low; thus, this study focused on examining the role of motive in predicting EC adoption intention within these two generations’ population. Built upon the fundamental motive framework, this research explores the motives that lead to EC adoption intention. Subsequently, this study aims to examine...

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For me, for you, or for the environment? Explaining young consumers’ motives for adopting electric cars based on the fundamental motive framework

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