Keywords: Gen-Z
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (3): 382–396.
Published: 28 December 2021
...Istijanto; Indria Handoko Purpose Bubble tea has become a popular beverage among the Gen-Z population in recent years, not only in Asia where this beverage originated, but also worldwide. This research aims to understand the motivational factors of Gen-Z consumers in Indonesia in purchasing bubble...
Journal Articles

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