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Keywords: Gen-Z
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (3): 382–396.
Published: 28 December 2021
...Istijanto; Indria Handoko Purpose Bubble tea has become a popular beverage among the Gen-Z population in recent years, not only in Asia where this beverage originated, but also worldwide. This research aims to understand the motivational factors of Gen-Z consumers in Indonesia in purchasing bubble...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (1): 68–89.
Published: 23 November 2019
... are connected to the internet world. This study aims to propose a model for investigating Generation Z (Gen-Z) consumers’ expectations towards the smart retail technology (SRT) in the Malaysian context through the application of the stimulus-organism-response framework. Design/methodology/approach By using...
