...Gargi Bhaduri; Phoebe Carlton Purpose This study aims to understand how male-identifying Generation Z consumers perceive gender-related labels on clothing and how these labels affect their perceptions about clothing brands. Design/methodology/approach An online experiment was conducted...

...Mahmut Selami Akin Purpose This study aims to illuminate Turkish gen Z players’ intention to make in-game purchases based on stimulus–organism–response (SOR) model and uncover the distinctive role of gender. Design/methodology/approach Six hundred and ninety-six young players were included...

... interactivity and flexible return policies. This would help online suppliers in retaining customers and transforming impulse purchases into more recurrent ones. Second, online retailers should take into consideration the differences between male and female consumers by appealing to the role of gender...

... and self-esteem on the relationship between family conflict and compulsive buying. Additionally, gender was hypothesized to moderate the relationship between family conflict and the two mediating variables. Findings Results showed that family conflict increased adolescent materialism and lowered self...

...Eugene Cheng-Xi Aw; Jun-Hwa Cheah; Siew Imm Ng; Murali Sambasivan Purpose The purpose of this study is to examine compulsive buying and its interrelationships with careful spending, loan dependence and financial trouble. This study also aims to investigate the moderating role of gender. Design...

... Publishing Limited Licensed re-use rights only Immigrant Gender VFR travel Domestic hospitality Family tourism The current globalised landscape characterised by an upsurge of immigrant communities has led to proliferation of visiting friends and relatives’ (VFR’s) travel. The need...

...Fandy Tjiptono; Denni Arli; Warat Winit Purpose This study aims to examine and compare ethical perceptions between genders on various potentially unethical consumer situations in Indonesia and Thailand. Design/methodology/approach A survey was conducted by distributing self-administered...

...Katie Turner; Shelagh Ferguson; Julia Craig; Alice Jeffries; Sarah Beaton Purpose Are peaches, Caesar salad and chocolate masculine or feminine food? Literature suggests that there is a clear association between certain types of food, portion sizes and gendered identities. This research paper...

...Bianca Bush; Adrian Furnham Purpose The study which this paper documents aimed to test nine hypotheses through the use of content analysis of gender stereotypes within the advertising of educational/non‐educational children's games. Design/methodology/approach A total of 130 UK adverts...

... and affect adolescents' attitudes toward charitable giving. The role of gender in charitable giving and attitudes is also to be investigated. Design/methodology/approach The study's subjects consisted of 114 adolescents ranging in age from 13‐14. Using an experimental design, each subject was randomly...

... of 12‐13 year old seventh graders. Next, the authors investigate whether gender moderates the stress‐compulsive buying relationship. Findings The present study finds that early adolescents increasingly turn to compulsive buying in an attempt to cope with heightened levels of academic stress...

...Susan Brudvig; Shaheen Borna Purpose The purpose of this paper is to examine the effect of pediatricians' obesity and gender on children's perceptions of physicians. In particular, to examine the extent and direction of obesity and gender on children's perceptions of likability, expertise...

.... Findings Findings indicate both genders experience m‐bullying and that levels of self‐esteem were found to have a direct effect on overall well being. Originality/value While prior research emphasised the positive aspects of enhanced connectivity, this paper advances understanding of the negative...

...Dwane H. Dean Purpose Videogame play is more popular among young males compared with young females. The present study aims to investigate spatial visualization ability as an explanation for this gender gap. The premise is based on a well‐documented gender difference in spatial ability favoring...

...Adrian Furnham; Jessica Li Purpose The purpose of this paper is to examine gender portrayal in food and beverage advertisements in Hong Kong. Design/methodology/approach A total of 45 commercials produced locally in Hong Kong and 45 commercials produced in a Western country were separately...

...Rachel Carey; Neil Samson Looks at the attitudes of children, parents and marketers to gender‐specific products, and relates this to the efforts of the political correctness lobby to render them obsolete. Finds that marketers have tended to respond to adults rather than the children themselves...

...Emanuela Rinaldi; Elena Giromini Explores the attitudes of Italian children to money, with reference to US research which indicates a significant difference between boys and girls. Tests five hypotheses relating to gender differences in respect to money: boys are more positive in their attitudes...

...Jens Halling; Birgitte Tufte Maps differences among Danish children of 5‐18 years from the perspective of children as consumers; Denmark is a society characterised by high Internet use and a high degree of gender equality. Examines purchasing power, brand awareness, and media use; the media studied...