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Keywords: Generative artificial intelligence
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (5): 938–958.
Published: 16 October 2025
...Jiayun Ng; Joseph Crawford; Jun Wei Ng; Md Saifullah Razali Purpose As young people experience depression and anxiety, the use of generative artificial intelligence (GenAI) applications have gained popularity as tools in improving well-being. This study aims to systematically review existing...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (5): 865–885.
Published: 25 August 2025
...Ashley Tong; Zahirah Zainol; Teck Siong Chong; Krishnamoorthy Renganathan Purpose As generative artificial intelligence (AI) technologies continue to advance and become more prevalent in higher education, addressing the ethical concerns associated with their use is essential. This study emphasizes...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (5): 831–847.
Published: 28 May 2025
... of Generation Z to use LLM-based AI chatbots for their purchase decisions? Young consumers Generation Z Large language models Generative artificial intelligence Artificial intelligence chatbot Safety The proliferation of artificial intelligence (AI) chatbots powered by large language models...
