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Keywords: Green marketing
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Journal Articles
Environmental sustainability in the digital age: unraveling the effect of social media on green purchase intention
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (6): 1015–1035.
Published: 27 August 2024
... is the corresponding author and can be contacted at: zebrankhan101@gmail.com 24 01 2024 03 07 2024 28 07 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Social media Green marketing Green products Green purchase intention Theory...
Journal Articles
RETRACTED: Value orientation, green attitude and green behavioral intentions: an empirical investigation among young consumers
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (4): 338–358.
Published: 16 September 2019
... value orientations and customers’ green behavioral intentions among young consumers. Practical implications The research findings will enormously help green marketers and practitioners to recognize the roles of terminal and instrumental values in evolving green attitude and green behavioral...
Journal Articles
Determinants of green product buying decision among young consumers in Malaysia
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Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (2)
Published: 19 June 2019
...). Adedapo Oluwaseyi Ojo can be contacted at: ojo.adedapo@mmu.edu.my 14 12 2018 17 03 2019 25 03 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Young consumers Green marketing Malaysia Pro-environmental behaviour Green...
