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Keywords: Hedonic values
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Journal Articles
Gender differences in hedonic values, utilitarian values and behavioural intentions of young consumers: insights from Iran
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (4): 337–344.
Published: 16 November 2012
... for the main constructs. Young consumers Hedonic values Utilitarian values Behavioural intention Fast‐casual restaurant Iran Developing countries Consumer behaviour Young adults Service industries including fast‐casual restaurant industry have grown to a great extent in developing...
