... adolescents can be considered one of the landmarks aimed at analyzing contemporary society and the universe of youth so as to understand and learn how to construct identity, define lifestyles and develop intra and intergenerational relations. Consumption, therefore, has become outstandingly striking...

... implications – Emo creative practices of re-appropriation of goods, symbols and icons of the dominant culture reveal a subtle message of protest against the consumer society and the commodification of everyday life. Originality/value – The paper presents the deconstruction of Emo Lifestyle...

...David Yoon Kin Tong; Xue Fa Tong; Evon Yin Purpose This study has two aims: first, to develop a conceptual model for infused drinks innovation using the subjective norm and lifestyle as predictors; and second, to adapt the beverage science experimental variables and assess young consumers...

... the development of impulse buying into a prevalent consumer activity (Dittmar and Drury, 2000). In the youth market, credit card companies are said to increasingly target university students and their peers, with the majority of these students using credit as a means to support their lifestyle (Bianco and Bosco...

...) that takes account of potential communication transfer in a cluttered communication environment and which tries to bridge the aforementioned gap. © Emerald Group Publishing Limited 2006 Communication technologies Lifestyles Young adults POWER GRPS Interactivity plus innovative research equals...

..., as can be seen with the i-pod; and communication young men are adopting what is traditionally a more female role of microtending their relationships by regular texting, MSN messages, etc. Typologies We identified three typologies that are distinct in terms of: their lifestyle/social class...

... and consumers of new technology products and services. © Emerald Group Publishing Limited 2006 Communication technologies Lifestyles Young adults Market segmentation INTERACTIVE KIDS Interactive kids, passive parents Sheena Horgan, co-founder of Kids Inc, a business and brand consultancy...

... initiatives from “Metro” that were designed to meet these expectations: these included a nocturnal run, the Rough Guides on fun travel, speed dating, recycling bins, and the Weekender event. © Emerald Group Publishing Limited 2006 Lifestyles Young adults Expectation Newspapers United Kingdom...

... wellbeing and are entertaining and accessible: examples of this are Nickleodeon’s Nicktrition messages, Jamie Oliver’s school food campaign, Heinz’s range of health foods, and McDonald’s football partnership with the FA. Children (Age groups) Marketing Licensing Family life Franchising Lifestyles...

...Ben Parkhouse; Adam Beswick Looks at recent changes in licensing in the UK: these reflect awareness the increase in child obesity and changing consumer attitudes and lifestyles. Traces the rise in family licensing over the last five years, following “Toy Story” and other computer animated...

...Barbie Clarke Describes the impact of changing lifestyles on family eating habits: families eat together far less nowadays than they did, and snacking and fast‐food restaurants are more common than they were, especially in the USA and the UK. Outlines the social changes behind these habits, notably...