...Yan Wang; Huan Chen; Xiaomeng Lan Purpose The rising significance of online anonymity in social interactions, particularly among young consumers, has led to the emergence of anonymous social media within existing friendship networks. This study aims to uncover the motivations and gratifications...

...Mercede Shavanddasht Purpose The purpose of this paper is to include grandparents’ characteristics, identifying who they are, revealing the differences in their motivation while taking a trip with their spouses and with their grandchildren or without grandkids using a factor-cluster market...