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Keywords: Multisensory interaction
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (1): 72–89.
Published: 05 July 2021
... colour cues, namely, those which are congruent; and incongruent with the coffee. Thus, our purpose is to determine which colour is more suitable for a better coffee experience. The concept of multisensory interactions, sensory congruence and incongruence mentioned...

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