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For me, for you, or for the environment? Explaining young consumers’ motives for adopting electric cars based on the fundamental motive framework

Widya Paramita, Rokhima Rostiani, Rahmadi Hidayat, Sahid Susilo Nugroho, Eddy Junarsin

Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (2): 226–248.

https://doi.org/10.1108/YC-12-2022-1660

Published: 13 October 2023

... the role of performance expectancy as the mediating variable and EC attributes beliefs as the moderating variable that can promote EC adoption intention. Design/methodology/approach Both exploratory and confirmatory methods were used in this investigation. Using an exploratory approach, this research...

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