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Keywords: Persuasion processing
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (7): 74–91.
Published: 22 January 2025
... to critically evaluate sponsored content and a disclosure may not be necessary and thus we expect disclosure effects to be weaker. Sponsored content Online advertising Persuasion processing Emerging adults Executive function Disclosure efficacy As consumers have moved to new platforms (e.g...
Includes: Supplementary data
