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1-4 of 4
Keywords: Pro-environmental behavior
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (7): 1026–1047.
Published: 08 July 2026
...Ivo Novitaningtyas; Widya Paramita Purpose This study aims to examine how perceived authenticity formed through social media induces emotional satisfaction and promotes tourists’ pro-environmental behavior through environmental self-efficacy. The study also assesses the moderating role...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (5): 677–704.
Published: 10 March 2026
...-environmental intentions Pro-environmental behavior Flight shame Emerging economy Cross-generation analysis The complex connection between environmental sustainability and human well-being has drawn more attention and emerged as a key area of study in the present era (Sandifer et al., 2015...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (7): 22–37.
Published: 12 September 2024
...Luis Quesada Baena; Alice Binder; Ariadne Neureiter; Melanie Saumer; Jörg Matthes Purpose Celebrities communicating about environmental sustainability on social media have the power to inspire young adults to engage in pro-environmental behavior, such as reducing their consumption behavior or only...
Includes: Supplementary data
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (4): 539–554.
Published: 21 April 2022
... the impact of young people’s perceived values on pro-environmental intentions. Few studies address how perceived values affect young people’s pro-environmental behaviour. This study integrates CVT and TPB to explore the source of young people’s pro-environmental intentions. Peggy Mei Lan Ng can be contacted...
