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Keywords: Promotions
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Journal Articles
The Promotions Industry and the Relationship with the Licensing Industry
Available to Purchase
International Journal of Advertising and Marketing to Children (2000) 1 (4): 321–323.
Published: 01 January 2000
... property is an art and one in which there is little or no guarantee of success. © MCB UP Limited 2000 Research Licensing Promotions TVR's TV Characters Licensors The Promotions Industry /Licensing Industry Keywords: Research, Licensing, Promotions, TVR's, TV Characters, Licensors...
Journal Articles
McVitie's Penguin — How Role Reversal led to a Reversal of Fortune
Available to Purchase
International Journal of Advertising and Marketing to Children (1999) 1 (1): 43–53.
Published: 01 January 1999
...Michael Ellyatt This paper is the story of how new advertising can make a big difference to a brand's fortune. Targeted primarily at mothers it acknowledges the role of children in the purchase/consumption dynamic. © MCB UP Limited 1999 Strategic Relevance Share of Voice Promotions...
