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Keywords: Psychological ownership
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Journal Articles
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (1): 33–52.
Published: 14 July 2021
...Caroline S.L. Tan Purpose The purpose of this study is to examine psychological ownership (PO) experienced by followers of social media influencers toward both influencer and the product. Design/methodology/approach Data were collected using face-to-face semi-structured interviews that were...

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