... Online media Brand interaction Other media and children Children 11-14 years Qualitative research Children’s repeated social connections over time can be observed in their peer group interactions, and it is known that such interactions often involve consuming or purchasing brands...

... to fill the above two research gaps by exploring young consumers’ interpretation of Twitter and marketing information on this particular social media platform from the perspective of consumers. © Emerald Group Publishing Limited 2015 Social media marketing Qualitative research Twitter...

... (Easterling et al., 1995 ; Grolnick et al., 1997 ; Nørgaard et al., 2007). Healthy‐eating socialization Healthy‐eating intervention Children Parents Qualitative research Health education Socialization Soaring overweight and obesity levels among children...