... Online media Brand interaction Other media and children Children 11-14 years Qualitative research This research explores the ways in which children interact with consumer brands through social media. As children have been shown to be adept at using social media, understanding the nature...

... Limited 2015 Social media marketing Qualitative research Twitter Interpretative phenomenology analysis (IPA) Twitter, an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as “tweets...

... Parents Qualitative research Health education Socialization Soaring overweight and obesity levels among children in the western world are well‐described in the literature as a serious challenge for the health of future generations (Reisch and Gwozdz, 2011) with the risk of bringing...