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Keywords: Repurchase intentions
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (3): 237–250.
Published: 03 July 2018
... in explicating perceived convenience value. The utilitarian value measures in the model (economic and convenience) were found to significantly affect satisfaction and in turn, repurchase intention. Surprisingly, all hedonic-related constructs in the model (emotional and aesthetic) did not significantly affect...
