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Keywords: Sibling composition
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2016) 17 (4): 337–349.
Published: 21 November 2016
.... Research limitations/implications The findings revealed that parents of pre-schoolers are concerned about advertising to children and actively mediate their child’s exposure. Parental attitudes and education, and sibling composition influence pre-schoolers’ television consumption, and pre-schoolers...
