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Keywords: Smart wristbands
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (3): 237–250.
Published: 03 July 2018
... intentions of mobile smart wristbands. Design/methodology/approach A questionnaire designed to assess these effects was administered to students at a Midwestern US university. Data were analyzed using AMOS structural equation modeling software. Findings The findings reveal that SM was significant...
