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Keywords: Smartphones and UTAUT
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (2): 184–202.
Published: 05 January 2023
... apps in general. This study aims to fill this gap in knowledge. Privacy Emerging markets Mobile apps Generation Z Generation theory UTAUT2 Branded mobile applications Consumer behaviour Digitalisation Mobile marketing Smartphones and UTAUT Digitalisation, especially during...
