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1-4 of 4
Keywords: Social commerce
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (6): 807–823.
Published: 15 May 2024
...Felicito Angeles Jabutay; Tan Limpachote Purpose This paper aims to explore the pathways connecting perceived social isolation, perceived stress, hedonic browsing and e-impulse buying in social commerce. Design/methodology/approach A theoretical model was proposed. Data from 394 young adults...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (5): 579–591.
Published: 31 January 2024
... and due to the precision of the method. Findings Results indicate that, in accordance with social media engagement (SME) theory, high SME elevated social commerce purchase intentions while professional advice seekers reported increased brick-and-mortar shopping. Thus, context-dependent, young...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (3): 288–308.
Published: 14 March 2023
...Evangelos Mourelatos; Emmanouela Manganari Purpose This study aims to explore the relationship between social commerce purchase intention and consumer psychological factors (i.e. resilience, vulnerability and personality traits) during the COVID-19 pandemic. Design/methodology/approach Drawing...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (1): 53–71.
Published: 09 July 2021
...Kusworo Anindito; Yonathan Dri Handarkho Purpose This study aims to determine the impact of personality traits and social experience on Indonesian youngsters’ intention to purchase impulsively from social commerce (SC) platforms. Furthermore, latent state-trait, personal traits and social impact...
