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Keywords: Social currency
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (1): 33–52.
Published: 14 July 2021
... conducted with 30 respondents and analyzed using thematic analysis. Findings The study demonstrated that the PO experienced by the follower changes under different conditions resulting from perceived value, social currency and follower activity. Social currency plays a vital role in determining...

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