... experience and perceived playfulness aid in building trust among young mhealth app users, which in turn influences the purchase intention and user loyalty toward the application. Social factors like perceived critical mass and social influence did not significantly impact trust. Research limitations...

...Adesegun Oyedele; Emily Goenner Purpose This study aims to investigate the effect of social influence and value-driven mobile marketing activities on consumers’ acceptance of mobile marketing offers. Design/methodology/approach The method used is survey questionnaire. A proposed model...

... equation modeling was applied to check the extent to which the considered variables predicted green purchase intention. Findings The results determined CE and social influence as key predictors of consumers’ purchase intention toward green apparel products. Study further confirms that CE mediates...