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Keywords: Social media follower
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (1): 33–52.
Published: 14 July 2021
... that affects the PO intensity experienced by followers. Psychological ownership Young consumers Social currency PO transference Social media follower Social media influencer Considering the recent works in PO that focus on the transfer of PO toward the product (Karahanna et al., 2015...
