... are increasingly interested in SHL goods due to their eco-friendly appeal, there remains an untapped opportunity to harness the potential of social media influencers in driving consumer purchases within this realm. The findings enrich the literature on influencer marketing and SHL purchases and offer practical...

...Caroline S.L. Tan Purpose The purpose of this study is to examine psychological ownership (PO) experienced by followers of social media influencers toward both influencer and the product. Design/methodology/approach Data were collected using face-to-face semi-structured interviews that were...