Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-7 of 7
Keywords: Social media marketing
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025)
Published: 01 October 2025
...@bristol.ac.uk 13 05 2025 01 07 2025 31 07 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Social media marketing Consumer responsibilization Binge drinking Alcoholic brands Critical visual analysis Although youth...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (1): 61–78.
Published: 23 September 2024
...Yuan Nan; Huan Chen Purpose As one of China’s most influential social platforms, Xiaohongshu is considered an underexploited market with significant user traffic. This study aims to build on existing scholarly work on social media marketing by conducting an empirical analysis of Xiaohongshu’s...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (3): 345–361.
Published: 11 January 2022
... rights only Experiment Influencer marketing Instagram Social media marketing Sustainability Credibility On social media, environmental concerns and living a sustainable life are increasingly getting attention and are addressed by influencers (Facebook IQ , 2019, 2020). The German...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (2): 197–212.
Published: 08 September 2021
...Joe Hazzam* Purpose In the context of fashion brands on Instagram platform, this study aims to investigate the impact of age on the relationships between informative, interactive and trendy social media marketing (SMM) activities, customer brand engagement (CBE) and brand loyalty. Design...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (1): 28–67.
Published: 30 November 2020
... of both psychological (i.e. fashion innovativeness, self-concept, fashion consciousness and need for uniqueness) and marketing (i.e. social media marketing and fashion advertisement) factors towards the clothing interest among Generation Y consumers. Consequently, clothing interest would influence...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2016) 17 (3): 243–255.
Published: 15 August 2016
...Atefeh Yazdanparast; Mathew Joseph; Fernanda Muniz Purpose The present research investigates the influence of brand-based social media marketing (SMM) activities on metrics of consumer-based brand equity (CBBE). Specifically, the study examines the role of consumer-brand social media experiences...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2015) 16 (2): 208–221.
Published: 15 June 2015
... Limited 2015 Social media marketing Qualitative research Twitter Interpretative phenomenology analysis (IPA) Twitter, an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as “tweets...
