... electronics segment and only Facebook among social networking sites. Practical implications A theoretical contribution to eWOM literature is made by studying it under the lens of S-O-R theory and functional theory of attitudes. Measurement of two different dimensions of attitude, i.e. hedonic...

...Bee Lian Song; Chee Yoong Liew; Jye Ying Sia; Kanesh Gopal Purpose Young consumers are increasing using electronic word-of-mouth (eWOM) in travel social networking sites to make purchase decisions. This paper aims to test the extended Information Adoption Model (IAM) that places perceived...

...Long She; Ratneswary Rasiah; Hassam Waheed; Saeed Pahlevan Sharif Purpose This study aims to examine the mediating role of online compulsive buying in the association between excessive use of social networking sites (SNS) and financial well-being among Chinese young adults. Design/methodology...

...Brahim Zarouali; Valerie Verdoodt; Michel Walrave; Karolien Poels; Koen Ponnet; Eva Lievens Purpose This study aims to investigate the development of adolescents’ advertising literacy and privacy protection strategies in the context of targeted advertisements on social networking sites (SNSs...

... framework on which future research and development by skilled researchers and practitioners can be based. Social media Social comparison Contest design Consumer engagement Social value creation Youth marketing Social networking sites Young consumers With the widespread proliferation and usage...