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Keywords: Social networking sites
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Journal Articles
Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions: a context of brand fan pages in Facebook
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (1): 1–15.
Published: 15 October 2021
... electronics segment and only Facebook among social networking sites. Practical implications A theoretical contribution to eWOM literature is made by studying it under the lens of S-O-R theory and functional theory of attitudes. Measurement of two different dimensions of attitude, i.e. hedonic...
Journal Articles
Electronic word-of-mouth in travel social networking sites and young consumers’ purchase intentions: an extended information adoption model
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Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (4): 521–538.
Published: 04 August 2021
...Bee Lian Song; Chee Yoong Liew; Jye Ying Sia; Kanesh Gopal Purpose Young consumers are increasing using electronic word-of-mouth (eWOM) in travel social networking sites to make purchase decisions. This paper aims to test the extended Information Adoption Model (IAM) that places perceived...
Journal Articles
Excessive use of social networking sites and financial well-being among young adults: the mediating role of online compulsive buying
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Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (2): 272–289.
Published: 20 May 2021
...Long She; Ratneswary Rasiah; Hassam Waheed; Saeed Pahlevan Sharif Purpose This study aims to examine the mediating role of online compulsive buying in the association between excessive use of social networking sites (SNS) and financial well-being among Chinese young adults. Design/methodology...
Journal Articles
Adolescents’ advertising literacy and privacy protection strategies in the context of targeted advertising on social networking sites: implications for regulation
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Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (3): 351–367.
Published: 17 August 2020
...Brahim Zarouali; Valerie Verdoodt; Michel Walrave; Karolien Poels; Koen Ponnet; Eva Lievens Purpose This study aims to investigate the development of adolescents’ advertising literacy and privacy protection strategies in the context of targeted advertisements on social networking sites (SNSs...
Journal Articles
Six P's of youth social media from a young consumer's perspective
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Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (3): 303–317.
Published: 24 August 2012
... framework on which future research and development by skilled researchers and practitioners can be based. © Emerald Group Publishing Limited 2012 Social media Social comparison Contest design Consumer engagement Social value creation Youth marketing Social networking sites Young consumers...
