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Keywords: Sustainable advertising
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Journal Articles
Effects of a social awareness communication campaign to promote sustainability at the university
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (5): 658–676.
Published: 03 March 2026
... communication, suggesting that effective sustainability campaigns may require a standardised core narrative complemented by tailored executions that address the specific expectations and behavioural drivers of each stakeholder group. Sustainable Development Goals (SDGs) Sustainable advertising...
