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Keywords: TVR's
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Journal Articles
The Promotions Industry and the Relationship with the Licensing Industry
Available to Purchase
International Journal of Advertising and Marketing to Children (2000) 1 (4): 321–323.
Published: 01 January 2000
... property is an art and one in which there is little or no guarantee of success. © MCB UP Limited 2000 Research Licensing Promotions TVR's TV Characters Licensors The Promotions Industry /Licensing Industry Keywords: Research, Licensing, Promotions, TVR's, TV Characters, Licensors...
