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Journal Articles
College-aged young consumers’ interpretation of Twitter and marketing information on Twitter
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2015) 16 (2): 208–221.
Published: 15 June 2015
...Huan Chen Purpose – The purpose of this paper is to investigate young consumers’ perceptions toward Twitter and marketing information on Twitter. Design/methodology/approach – The theoretical perspective guiding the study is interpretative phenomenology analysis, and the essay assignment...
