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Keywords: UTAUT2
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (2): 184–202.
Published: 05 January 2023
..., Uber and Snapchat. The participants had more positive than negative attitudes towards mobile apps. The findings also showed that privacy was a major concern for the participant’s attitudes and behaviour towards mobile apps. The findings supported the UTAUT2 model, but also discovered new themes...
