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Keywords: University community
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Journal Articles
Effects of a social awareness communication campaign to promote sustainability at the university
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (5): 658–676.
Published: 03 March 2026
...Begoña Grijalvo-Cabrera; Natalia Vila-Lopez; Inés Küster-Boluda Purpose This paper aims to investigate the efficacy of a United Nations ( UN ) sustainable communication campaign within a Spanish university community, framed through the Stimulus-Organism-Response ( SOR ) model. Theoretically...
