... skills. Community organisations can promote social support groups and campaigns to maximise coping strategies. Through the implementation of these strategies, stakeholders can optimise youth’s well-being to enable them to handle stress more effectively and thrive in their professional and personal lives...

... of these new tools on the younger consumer market. It also offers valuable insights for marketers interested in understanding how inbound marketing initiatives and the use of electronic social communication tools affect consumer behavior among the youth. Marketers have long realized the need to segment...

... a relatively new addictive behavior – vaping. It contributes to the literature of addictive behavior, social cognitive theory and theory of planned behavior. Further, it has important implications for public policy and the marketing of addictive products to youths. Usage of e-cigarettes or vaping devices...

... by focusing on youth consumer behaviour. With the limited number of works on concerned variables, this study addresses vital issues concerning generation Z individuals’ health attitude. 25 11 2021 17 01 2022 26 02 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited...

...Kagiso Matjila; Leeford Edem Kojo Ameyibor; Yvonne Saini Purpose This paper aims to estimate the effects of three socialization agents in the form of advertising exposure, parental influence and peer influence and effects of personal attitude on youth alcohol consumption behaviour in South Africa...

... implications Several implications for the parents of young adults, institutions of higher learning as well as banks that provide services to these youths have been suggested. Originality/value Little is known about the effect of excessive use of social media on compulsive online buying and the mechanisms...

... the role models endorse. Originality/value – Besides echoing the common tendency that attachment to celebrity role models is strong among the youth, findings also indicate that young people, unlike adults, react naively to CeNM. © Emerald Group Publishing Limited 2015 Youth Adolescence...

...Nitin Gupta Purpose The purpose of this paper is to estimate the extent of susceptibility to interpersonal influence and price sensitivity prevalent among Indian youth, to test if there is a relationship between these two constructs and identify the reason for the same. Design/methodology...

... treatment to this segment (Geraci et al., 2000). This generates the need to focus on knowing the exact attitude and behavior of this ever‐on‐the‐move generation towards advertisements featuring real and fictional celebrity. © Emerald Group Publishing Limited 2011 Celebrities Youth...

... insights in understanding teenagers' behavior by examining the influence of Malaysian teenagers towards their family purchase decisions. Amily Fikry can be contacted at: amily@salam.uitm.edu.my © Emerald Group Publishing Limited 2010 Malaysia Youth Influence Ethnic groups Mobile...

... awareness among young adults. The two research questions addressed are: how do demographic factors (age, gender and education level) influence the general financial awareness, and whether undertaking a business degree promotes greater financial and product awareness amongst youth today. Design...

... celebrities and entertainers is positively related to loyalty among teenagers in Botswana. H4. Vicarious role model influence of television celebrities and entertainers is positively related to complaining behavior among teenagers in Botswana. Youth Socialization Consumer behaviour...

...Thomas Foscht; Cesar Maloles, III; Judith Schloffer; Swee‐Lim Chia; Indrajit “Jay” Sinha Purpose The purpose of this paper is to examine the differences among the different subgroups of the youth market in the context of their financial interests and usage. The study examines what determined...

... commercials for the mass market (Zhang and Shavitt, 2003). In other words, marketers are promoting western consumer values among the young and the affluent group. Capitalistic reform and the single‐child household nourish the seeds of individualism and materialism among Chinese youth (Doctoroff, 2005...

... China Youth Consumer behaviour The rapid economic development and fast‐growing household income make China a very attractive marketplace for many multinational firms. The economic development is also accompanied by vast changes in consumer cultures and values, especially in the younger...

... as “mass” audiences fragment and more opportunities to view are offered. This paper offers insight on the preferences of the youth market. Originality/value This paper makes a contribution by updating and contributing to the debates about young people's media consumption within the context of today's...

... celebrities on materialistic value orientations. Advertising expenditures in Singapore reached S$1.9 billion in 2006, with an increase of 8 percent over the same period in 2005 (ACNielsen, 2007). The youth segment is a major market segment in Singapore. Five of the top ten advertisers in 2006 (including...

... are the focus of numerous consumer behaviour studies, far fewer studies concentrate on how these consumption habits are developed. The study adds to existing knowledge on the development of consumption norms by considering the practises of the youth market as they leave home and begin making purchasing...

... communities in the youth market Originality/value A new approach to marketing using social networking and a very large sample suggests that we are near to a clearer understanding of the complexities of diffusion by WOM. However, brands are rapidly getting to grips with positive word of mouth (PWOM...

... of our respondents as: © Emerald Group Publishing Limited 2007 In particular, Australian operators are targeting the youth market and prepaid users, which as of 2005 constituted 55 per cent of the market, with competitive pricing plans and a greater selection of data services (Field, 2006...