An analysis of product-place co-branding: the case of Ceylon Tea

Wasanee Tharanga Ranasinghe has completed her Master’s Degree in Commerce (Marketing) from the Swinburne University of Technology, Melbourne, Australia. Her final year thesis examines the use of place branding and country of origin in the Sri Lankan garment industry. Wasanee’s research interests include place branding, brand loyalty, brand management and event management.

Dr Park Thaichon is an Assistant Professor of Marketing at the S.P. Jain School of Global Management, Sydney, Australia. His research focusses on the consumer psychology, services marketing, service quality and relationship marketing. Park’s research has been published in leading journals throughout Europe, North America and Australasia in the fields of Marketing including but not limited to the Journal of Retailing and Consumer Services, Journal of Business and Industrial Marketing and Asia Pacific Journal of Marketing and Logistics.

Malanee Ranasinghe is a Senior Lecturer and the Head of the Department of Management Studies at the Faculty of Management of University of Peradeniya, Sri Lanka. Her research interests are in the areas of business management, marketing management, leadership, entrepreneurship and management education.