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Journal Articles

Leveraging socially assistive robots in tourism to promote healthy aging: an exploratory study on aging population

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Herbert Sima, Mina Ge, Park Thaichon, Marilyn Giroux
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2026) 38 (1): 81–100.
https://doi.org/10.1108/APJML-08-2024-1205
Published: 30 September 2025
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Includes: Supplementary data
Journal Articles

Access mode of consumption and psychological ownership: exploring the role of self-product connection

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Ser Zian Tan, Fandy Tjiptono, Lin Yang, Argho Bandyopadhyay, Park Thaichon
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2025) 37 (4): 1089–1109.
https://doi.org/10.1108/APJML-04-2024-0515
Published: 17 September 2024
View article titled, Access mode of consumption and psychological ownership: exploring the role of self-product connection
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Journal Articles

Unpacking service failures in artificial intelligence: future research directions

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Ritika Chopra, Seema Bhardwaj, Park Thaichon, Kiran Nair
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2025) 37 (2): 349–364.
https://doi.org/10.1108/APJML-03-2024-0393
Published: 24 July 2024
View article titled, Unpacking service failures in artificial intelligence: future research directions
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Includes: Supplementary data
Journal Articles

Quick-commerce: green initiatives on customer brand engagement

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Rambabu Lavuri, Shilpa Kokatnur, Park Thaichon
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2024) 36 (11): 1–16.
https://doi.org/10.1108/APJML-05-2023-0396
Published: 05 February 2024
View article titled, Quick-commerce: green initiatives on customer brand engagement
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Journal Articles

Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands

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Nirma Sadamali Jayawardena, Sara Quach, Chinmoy Bandyopadhyay, Park Thaichon
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2024) 36 (9): 2155–2176.
https://doi.org/10.1108/APJML-12-2022-1022
Published: 05 December 2023
View article titled, Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands
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Journal Articles

“Regions” as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect

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Argho Bandyopadhyay, John Hall, Ho Yin Wong, Larry Lockshin, Yunen Zhang, Park Thaichon
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2024) 36 (2): 457–479.
https://doi.org/10.1108/APJML-03-2023-0196
Published: 07 September 2023
View article titled, “Regions” as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
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Journal Articles

The effects of team diversity on promoting sustainable luxury products

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Sara Quach, Felix Septianto, Park Thaichon, Billy Sung
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2024) 36 (9): 2082–2103.
https://doi.org/10.1108/APJML-12-2022-1064
Published: 31 May 2023
View article titled, The effects of team diversity on promoting sustainable luxury products
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Journal Articles

Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic

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Rambabu Lavuri, Jaspreet Kaur, Park Thaichon
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (10): 2395–2411.
https://doi.org/10.1108/APJML-06-2022-0517
Published: 14 March 2023
View article titled, Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic
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Journal Articles

RETRACTED: Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision?

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Jaspreet Kaur, Rambabu Lavuri, Park Thaichon, Brett Martin
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (6): 1532–1551.
https://doi.org/10.1108/APJML-02-2022-0123
Published: 31 August 2022
View article titled, RETRACTED: Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision?
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Journal Articles

The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning

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Sara Quach, Felix Septianto, Park Thaichon
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (6): 1425–1442.
https://doi.org/10.1108/APJML-03-2022-0224
Published: 24 August 2022
View article titled, The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning
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Journal Articles

What motivates consumers to be in line with online shopping?: a systematic literature review and discussion of future research perspectives

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Abhinav Srivastava, Park Thaichon
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (3): 687–725.
https://doi.org/10.1108/APJML-10-2021-0777
Published: 28 April 2022
View article titled, What motivates consumers to be in line with online shopping?: a systematic literature review and discussion of future research perspectives
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Journal Articles

Relationship outcomes following a service failure: the role of agent likability

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Alexandru Radu, Sara Quach, Park Thaichon, Jiraporn Surachartkumtonkun, Scott Weaven
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (2): 364–379.
https://doi.org/10.1108/APJML-07-2021-0510
Published: 01 March 2022
View article titled, Relationship outcomes following a service failure: the role of agent likability
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Journal Articles

Price promotion in omnichannel retailing: how much is too much?

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Sara Quach, Mojtaba Barari, Park Thaichon, Dann Vit Moudrý
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (1): 198–213.
https://doi.org/10.1108/APJML-07-2021-0475
Published: 25 January 2022
View article titled, Price promotion in omnichannel retailing: how much is too much?
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Journal Articles

Guest editorial: Special issue introduction: e-tailing: the current landscape and future developments

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Park Thaichon, James R. Brown, Scott Weaven
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2021) 33 (6): 1289–1291.
https://doi.org/10.1108/APJML-07-2021-881
Published: 28 June 2021
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Journal Articles

Investigating tourist post-travel evaluation and behavioural intention: a cultural intelligence perspective

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Yunen Zhang, Wei Shao, Park Thaichon
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2021) 33 (10): 2037–2053.
https://doi.org/10.1108/APJML-08-2020-0584
Published: 26 February 2021
View article titled, Investigating tourist post-travel evaluation and behavioural intention: a cultural intelligence perspective
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Journal Articles

Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect

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Mengnan Qu, Sara Quach, Park Thaichon, Lorelle Frazer, Meredith Lawley, Denni Arli, Scott Weaven, Robin E. Roberts
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2021) 33 (8): 1861–1877.
https://doi.org/10.1108/APJML-06-2020-0388
Published: 25 January 2021
View article titled, Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect
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Journal Articles

An analysis of product-place co-branding: the case of Ceylon Tea

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Wasanee Tharanga Ranasinghe, Park Thaichon, Malanee Ranasinghe
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2017) 29 (1): 200–214.
https://doi.org/10.1108/APJML-10-2015-0156
Published: 09 January 2017
View article titled, An analysis of product-place co-branding: the case of Ceylon Tea
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Journal Articles

The effects of service quality on internet service provider customers’ behaviour: A mixed methods study

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Thu Nguyen Quach, Charles Jebarajakirthy, Park Thaichon
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2016) 28 (3): 435–463.
https://doi.org/10.1108/APJML-03-2015-0039
Published: 13 June 2016
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