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1-4 of 4
Lorelle Frazer
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Journal Articles
Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect
Available to PurchaseMengnan Qu, Sara Quach, Park Thaichon, Lorelle Frazer, Meredith Lawley, Denni Arli, Scott Weaven, Robin E. Roberts
Asia Pacific Journal of Marketing and Logistics (2021) 33 (8): 1861–1877.
Published: 25 January 2021
Journal Articles
Ecommerce structures for retail and service franchises: Ecommerce implementation in mature franchise systems
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2021) 33 (6): 1292–1308.
Published: 10 May 2019
Journal Articles
New perspectives on the causes of franchising conflict in Australia
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2010) 22 (2): 135–155.
Published: 30 March 2010
Journal Articles
Mature franchise systems use multiple unit franchising to leverage learning economies and sustain systemwide growth
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2007) 19 (2): 107–126.
Published: 03 April 2007
