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Journal Articles

Digital luxury: how avatar marketing drives consumer engagement for luxury brands

Open Access
Yao Hao, Wei Shao, Sara Quach, Yunen Zhang
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics 1–31.
https://doi.org/10.1108/APJML-02-2025-0225
Published: 07 October 2025
View article titled, Digital luxury: how avatar marketing drives consumer engagement for luxury brands
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Includes: Supplementary data
Journal Articles

Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands

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Nirma Sadamali Jayawardena, Sara Quach, Chinmoy Bandyopadhyay, Park Thaichon
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2024) 36 (9): 2155–2176.
https://doi.org/10.1108/APJML-12-2022-1022
Published: 05 December 2023
View article titled, Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands
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Journal Articles

The effects of team diversity on promoting sustainable luxury products

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Sara Quach, Felix Septianto, Park Thaichon, Billy Sung
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2024) 36 (9): 2082–2103.
https://doi.org/10.1108/APJML-12-2022-1064
Published: 31 May 2023
View article titled, The effects of team diversity on promoting sustainable luxury products
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Journal Articles

An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents

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Nirma Sadamali Jayawardena, Mitchell Ross, Sara Quach, Debra Grace
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (7): 1789–1812.
https://doi.org/10.1108/APJML-10-2021-0786
Published: 29 November 2022
View article titled, An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
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Journal Articles

The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning

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Sara Quach, Felix Septianto, Park Thaichon
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (6): 1425–1442.
https://doi.org/10.1108/APJML-03-2022-0224
Published: 24 August 2022
View article titled, The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning
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Journal Articles

Relationship outcomes following a service failure: the role of agent likability

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Alexandru Radu, Sara Quach, Park Thaichon, Jiraporn Surachartkumtonkun, Scott Weaven
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (2): 364–379.
https://doi.org/10.1108/APJML-07-2021-0510
Published: 01 March 2022
View article titled, Relationship outcomes following a service failure: the role of agent likability
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Journal Articles

Factors affecting the smallholder farmers' participation in the emerging modern supply chain in developing countries

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Diwakar KC, Robin E. Roberts, Sara Quach
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (2): 266–289.
https://doi.org/10.1108/APJML-08-2021-0560
Published: 15 February 2022
View article titled, Factors affecting the smallholder farmers' participation in the emerging modern supply chain in developing countries
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Journal Articles

Price promotion in omnichannel retailing: how much is too much?

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Sara Quach, Mojtaba Barari, Park Thaichon, Dann Vit Moudrý
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (1): 198–213.
https://doi.org/10.1108/APJML-07-2021-0475
Published: 25 January 2022
View article titled, Price promotion in omnichannel retailing: how much is too much?
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Journal Articles

Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect

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Mengnan Qu, Sara Quach, Park Thaichon, Lorelle Frazer, Meredith Lawley, Denni Arli, Scott Weaven, Robin E. Roberts
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2021) 33 (8): 1861–1877.
https://doi.org/10.1108/APJML-06-2020-0388
Published: 25 January 2021
View article titled, Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect
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Journal Articles

E­commerce structures for retail and service franchises: E­commerce implementation in mature franchise systems

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Zhanna Kremez, Lorelle Frazer, Scott Weaven, Sara Quach
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2021) 33 (6): 1292–1308.
https://doi.org/10.1108/APJML-11-2018-0461
Published: 10 May 2019
View article titled, E­commerce structures for retail and service franchises: E­commerce implementation in mature franchise systems
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