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Journal Articles

Digital luxury: how avatar marketing drives consumer engagement for luxury brands

Yao Hao, Wei Shao, Sara Quach, Yunen Zhang

Asia Pacific Journal of Marketing and Logistics 1–31.

https://doi.org/10.1108/APJML-02-2025-0225

Published: 07 October 2025

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Includes: Supplementary data

Journal Articles

“Regions” as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect

Argho Bandyopadhyay, John Hall, Ho Yin Wong, Larry Lockshin, Yunen Zhang, Park Thaichon

Asia Pacific Journal of Marketing and Logistics (2024) 36 (2): 457–479.

https://doi.org/10.1108/APJML-03-2023-0196

Published: 07 September 2023

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Journal Articles

Investigating tourist post-travel evaluation and behavioural intention: a cultural intelligence perspective

Yunen Zhang, Wei Shao, Park Thaichon

Asia Pacific Journal of Marketing and Logistics (2021) 33 (10): 2037–2053.

https://doi.org/10.1108/APJML-08-2020-0584

Published: 26 February 2021

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