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Journal Articles

Digital luxury: how avatar marketing drives consumer engagement for luxury brands

Yao Hao, Wei Shao, Sara Quach, Yunen Zhang

Asia Pacific Journal of Marketing and Logistics 1–31.

https://doi.org/10.1108/APJML-02-2025-0225

Published: 07 October 2025

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Includes: Supplementary data

Journal Articles

Playful TikTok videos: investigating the role of mental imagery in customers’ social media sharing and destination attitude

Yanzhe Yuan, Jiraporn Surachartkumtonkun, Wei Shao

Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 1871–1893.

https://doi.org/10.1108/APJML-05-2024-0616

Published: 30 December 2024

View article titled, Playful TikTok videos: investigating the role of mental imagery in customers’ social media sharing and destination attitude

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Includes: Supplementary data

Journal Articles

Investigating tourist post-travel evaluation and behavioural intention: a cultural intelligence perspective

Yunen Zhang, Wei Shao, Park Thaichon

Asia Pacific Journal of Marketing and Logistics (2021) 33 (10): 2037–2053.

https://doi.org/10.1108/APJML-08-2020-0584

Published: 26 February 2021

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