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Argho Bandyopadhyay
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Journal Articles
Access mode of consumption and psychological ownership: exploring the role of self-product connection
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (4): 1089–1109.
Published: 17 September 2024
Journal Articles
“Regions” as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (2): 457–479.
Published: 07 September 2023
Journal Articles
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands: the mediating role of cognitive flexibility
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Asia Pacific Journal of Marketing and Logistics (2022) 34 (1): 175–189.
Published: 18 March 2021
