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Journal Articles

Factors affecting the smallholder farmers' participation in the emerging modern supply chain in developing countries

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Diwakar KC, Robin E. Roberts, Sara Quach
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (2): 266–289.
https://doi.org/10.1108/APJML-08-2021-0560
Published: 15 February 2022
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Journal Articles

Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect

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Mengnan Qu, Sara Quach, Park Thaichon, Lorelle Frazer, Meredith Lawley, Denni Arli, Scott Weaven, Robin E. Roberts
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2021) 33 (8): 1861–1877.
https://doi.org/10.1108/APJML-06-2020-0388
Published: 25 January 2021
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